Google Kills Instant Search Because Everybody Uses Smartphones
Google is killing Instant Search, which rendered search results in realtime as you typed. The problem, according to Google, is we all now do most of our searching on smartphones, and Instant Search makes no sense on smartphones. So killing the feature is the only sensible option. Google introduced Instant Search in 2010, with then-vice president of search and user experience (catchy title) Marissa Mayer, calling the feature a “fundamental shift in search”. At the time it felt quite innovative, and capable of shaving precious milliseconds off of searches. Everything Has Changed Since 2010 However, fast-forward to 2017 and the…
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